Privacy Policy
At WOWThemes, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our WordPress themes and services.
Last updated: September 3, 2025
Information We Collect
Personal Information
When you purchase themes or use our services, we may collect:
- • Name and email address
- • Billing information and payment details
- • Website URL and business information
- • Support requests and communication history
Usage Information
We automatically collect information about how you use our website:
- • Browser type and version
- • Device information and operating system
- • IP address and location data
- • Pages visited and time spent on our site
- • Referral source and search terms used
How We Use Your Information
Primary Uses
- • Process your orders and deliver purchased themes
- • Provide customer support and respond to inquiries
- • Send important updates about your purchases
- • Improve our website and service offerings
- • Prevent fraud and ensure security
Marketing Communications
With your consent, we may send you promotional emails about new themes, special offers, and WordPress-related content. You can unsubscribe at any time using the link in our emails.
Information Sharing
We Do NOT Sell Your Data
WOWThemes does not sell, rent, or trade your personal information to third parties for marketing purposes.
Limited Sharing
We may share your information only in these specific circumstances:
- • Payment Processing: With Freemius, PayPal, and Stripe to process payments
- • Service Providers: With trusted partners who help us operate our website
- • Legal Requirements: When required by law or to protect our rights
- • Business Transfer: In case of merger, acquisition, or sale of assets
Data Security
Security Measures
We implement industry-standard security measures to protect your information:
- • SSL encryption for all data transmission
- • Secure payment processing through certified providers
- • Regular security audits and updates
- • Limited access to personal information
- • Secure data storage and backup systems
Important Note
While we strive to protect your information, no internet transmission is 100% secure. We cannot guarantee absolute security but are committed to protecting your data using best practices.
Cookies & Tracking
How We Use Cookies
We use cookies and similar technologies to:
- • Remember your preferences and settings
- • Analyze website traffic and user behavior
- • Improve website performance and functionality
- • Provide personalized content and advertisements
Types of Cookies
Essential Cookies
Required for basic website functionality and security.
Analytics Cookies
Help us understand how visitors interact with our website.
Preference Cookies
Remember your choices and personalize your experience.
Marketing Cookies
Used to deliver relevant advertisements and track campaign effectiveness.
Managing Cookies
You can control cookies through your browser settings or our cookie consent banner. Note that disabling essential cookies may affect website functionality.
Your Privacy Rights
Universal Rights
Regardless of your location, you have the right to:
- • Access: Know what data we have about you
- • Correction: Update inaccurate information
- • Deletion: Request removal of your data
- • Portability: Receive your data in a portable format
- • Objection: Opt out of certain processing activities
- • Restriction: Limit how we process your data
GDPR Rights (EU Residents)
If you're in the European Union, you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.
CCPA Rights (California Residents)
California residents have specific rights under CCPA, including the right to know about personal information sales (we don't sell personal information) and the right to non-discrimination.
Exercising Your Rights
To exercise any of these rights, contact us. We'll respond within 30 days and verify your identity before processing requests.
Data Retention
How Long We Keep Your Data
- • Account Information: As long as your account is active, plus 7 years for legal/tax purposes
- • Purchase Records: 7 years for accounting and legal compliance
- • Support Communications: 3 years for quality assurance and training
- • Website Analytics: 26 months (Google Analytics default)
- • Marketing Data: Until you unsubscribe or request deletion
Secure Deletion
When data reaches the end of its retention period, we securely delete it from our systems and backups, unless we're required to keep it longer by law.
International Data Transfers
Global Operations
Our services may involve transferring your information to countries outside your residence. We ensure these transfers are protected through:
- • Standard Contractual Clauses (SCCs) for EU transfers
- • Privacy Shield frameworks where applicable
- • Adequacy decisions by relevant authorities
- • Strong security measures during transit and storage
Service Providers
Our payment processors (Freemius, PayPal, Stripe) and hosting services may store data internationally. We ensure they meet international privacy standards.
Children's Privacy
Age Restrictions
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
If you're a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will delete such information from our systems.
Changes to This Privacy Policy
Updates and Notifications
We may update this Privacy Policy from time to time to reflect:
- • Changes in our business practices
- • Legal and regulatory requirements
- • Improvements to our privacy practices
- • New features or services
How We Notify You
When we make material changes to this policy, we will:
- • Update the "Last updated" date at the top of this policy
- • Send you an email notification if you have an account
- • Display a prominent notice on our website
- • Provide at least 30 days' notice for significant changes
Contact Us
Privacy Questions & Requests
If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:
Contact: Contact Form
Subject Line: Privacy Policy Inquiry
We aim to respond to all privacy-related inquiries within 30 days.
Effective Date
This Privacy Policy is effective as of September 3, 2025 and applies to all users of WOWThemes services.
Last updated: September 3, 2025